Nick Gardiner

Growth marketer by outcome, marketing engineer by method.

Full-stack growth marketer: acquisition (paid, programmatic SEO, social), activation (CRM, data layer), and retention (lifecycle, email).

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Experience

ReadySpaces Oct 2019 to Present

Flexible warehouse space for small businesses; 38 facilities across the US and Canada.

Director of Marketing Feb 2022 to Present
  • Own end-to-end growth across ReadySpaces and WareCRE: the engine behind 10× revenue growth.
  • Shipped the marketing data layer that reconciles every source system nightly and powers budgets, ad copy, lifecycle, exec reporting, and AI workflows.
  • Manage a $1M+ paid budget across Google Ads, CRE platforms, and paid social; 58 campaigns rebid nightly against live occupancy and pricing.
  • Designed the programmatic SEO strategy (metro, location, property, market reports) that drives 76% of organic clicks.
  • Named, branded, and launched WareCRE (2025), a B2B industrial marketplace: 300+ properties live in year one.
  • Personally pitched and earned coverage in TechCrunch, Bisnow, and GlobeSt.
  • Assembled a hybrid team (in-house, agency, freelance); scaled with systems, not headcount.
Digital Marketing Manager Oct 2019 to Feb 2022
  • Led the company rebrand, a cross-department program spanning naming, brand system, website, and URL migration.
  • First marketing hire; built the function from scratch: paid search, SEO, lead tracking, analytics.
  • Sole Salesforce admin; rolled out activation across email and paid.
The Outdoor Appliance Store Jul 2016 to Aug 2019

Luxury B2B/B2C e-commerce retailer for outdoor kitchen equipment.

Digital Marketing Manager
  • Grew the business from launch to $2M in annual revenue.
  • Hired and led the sales team; built the sales enablement playbook.
  • Laid the acquisition and lifecycle foundation (SEO, Google Ads, Shopping, Amazon) for consumer and B2B trade (builders, architects, designers).

Skills

Marketing: Paid search and paid social, programmatic SEO, technical SEO, CRO, lifecycle and email, marketing automation, earned media

Data and Tools: SQL, Python, Google Ads Scripts, Google Analytics (GA4), data modeling, attribution and identity resolution, AI-assisted workflows

Education

B.S., Information and Communication Technology, Florida State University 2011 to 2015